Manila, October 11, 2024 – Sony Philippines capped off its inaugural Creator’s Fest, an
immersive event designed to empower content creators to elevate their storytelling through
superior technology and expertise. Right at the historic and culturally rich setting of Intramuros,
this exclusive event featured a day packed with engaging experiences, demonstrations, and
insights from Sony’s roster of creators.
Sony President Shuhei Suhigara welcomes the crowd with a heartwarming message, saying
that the company aims to get closer to creators and followers of the digital landscape, as “it is
people that create and experience Kando,” which is one of Sony’s key elements of purpose.
A Camera for Every Creator
Sony’s cameras are globally recognized for their superior specs, making them ideal for creators
who prioritize quality and creativity. Whether participants were beginners finding their eye for
creativity, growing creators mastering their craft, or industry leaders pushing boundaries, the
Creator’s Fest provided the perfect environment for content creation exploration.
An expansive lineup of Sony cameras was on full display for creators to experience the right
gear to match their evolving needs. From the ZV-1 II best for beginners, to the A6700 and FX30
designed for more advanced storytellers, Sony offered a range of options to cater to every
content creator. These cameras were engineered to deliver the best in content creation,
ensuring that every shot is captured with unparalleled precision and clarity.
Experiential Zones to Inspire and Ignite Creativity
At the heart of the Creator’s Fest were five experiential zones that embodied Sony’s ethos of
Kando—a Japanese word that translates to “the power of emotions”—as it provided guests with
hands-on experiences that sparked creativity and passion.
● Gastro Experience with Erwan Heussaff and Abi Marquez: Focused on food styling
and photography, Erwan Heussaff and Abi Marquez led a session at Barbara’s Heritage
Restaurant and exhibited how to plate and capture the perfect shot of the classic Filipino
dessert, Brazo de Mercedes. Using the ZV-E10 II, Participants learned how to highlight
texture, color, and cultural context in their food shots. From creative plating techniques to
mastering indoor lighting, this hands-on session brought food photography to life with a
modern twist on traditional Filipino dishes.
● Lifestyle Fashion Shoot with Janina Manipol and Marco Gallo: In this session,
creators explored the intersection of colonial and modern styles through editorial fashion
photography with professional equipment powered by Aputure PH. Guided by Janina
and Marco, participants tried to capture radiant outdoor beauty, focusing on soft natural
light, angles, textures, and background blur. The session emphasized capturing intricate
fashion details, ensuring every shot told a unique story.
● Beauty and Lifestyle with Jaz Reyes: Jaz Reyes showcased beauty photography,
demonstrating techniques with the help of Ellana Cosmetics. Creators explored the
interplay between sunlight, shadows, and textures, learning to naturally blend product
items into the landscape for captivating shots.
● Travel Content Creation with Anjohn Sorza: Traveling through photography, Anjohn
Sorza showcased how to create visually compelling travel content, in collaboration with
Herschel. Using the ZV-E10 II, A6700, and A7CII, creators learned to incorporate
architectural elements into their visual stories, leveraging dramatic natural light, creative
angles, and human elements to bring historical spaces to life.
● Lifestyle Bar and Action Photography with Jessica Lee: Jessica Lee guided
participants through the art of capturing dynamic action shots during a live cocktail flaring
performance with Hikaru. Creators learned how to freeze fast movements and enhance
the shine and motion of bottles and glasses with creative lighting techniques. This
session challenged creators to capture the excitement and drama of bartending tricks
from unique angles.
A Celebration of Creativity and Innovation
Attendees not only participated in hands-on workshops and immersive experiences but also had
the unique opportunity to explore the latest Sony products firsthand, including the highly
anticipated ZV-E10 II. Product experts were on hand to guide creators through demonstrations,
showcasing how Sony’s cameras and accessories are designed to enhance content creation
across various niches. In addition to the exclusive product showcases, participants enjoyed
special giveaways from Sony and its partner brands, making the event both an educational and
rewarding experience for everyone involved.
With this first-ever Creator’s Fest, Sony Philippines reaffirmed its commitment to fostering a
community of creators who are passionate about storytelling, quality, and innovation. The event
offered a unique opportunity to learn, create, and connect with like-minded individuals in a
dynamic and inspiring setting.
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About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible
for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the
future of entertainment through the power of technology together with creators,” we aim to
continue to deliver Kando* to people around the world. For more information, visit:
http://www.sony.net/
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel
when experiencing something beautiful and amazing for the first time.
For enquiries, please contact the following:
Pearl Avone Lumanao
Marketing Communications Head
Sony Philippines
PearlAvone.Lumanao@sony.com
Angela Jacob-Batin
General Manager
DigistarPH
angela.jacob@digistarph.com
The Lifestyle Tita 