The SM Prime Holdings, Inc. (SM Prime) campaign for a Waste-Free Future and its Recyclable, Disposable, Compostable, or RDC model aims to make segregation simple, easy, and actionable. In the recent Sustainability Expo (SUSTEX 2025), SM Prime launched the SM Waste Free Future Manual – a playbook that encourages individuals and communities to learn aboutContinueContinue reading “SM Prime Launches Manual for a Waste-Free Future”
Category Archives: Events
SM Supermalls and PNP Anti-Cybercrime Group Join Forces to Promote Public Awareness on Cybersecurity
Strengthening Cybersecurity Awareness. The partnership between SM Supermalls and the PNP- ACG highlights their shared mission to raise public awareness on cybercrime prevention. L-R: Karen C. Zabaljauregui, Senior Assistant Vice President for SM Lifestyle, Inc., Engr. Junias M. Eusebio, Operations Vice President for SM Supermalls, PBGen. Matthew P. Baccay, PNP Acting Director for Investigation andContinueContinue reading “SM Supermalls and PNP Anti-Cybercrime Group Join Forces to Promote Public Awareness on Cybersecurity”
SM Supermalls and CSC Celebrate 125 Years of Philippine Civil Service with Job Fairs that Champion Public Service Careers
“I am happy that they came up with a job fair for government agencies. Many still want to serve and work for our government,” said Ken Gonzaga, who applied for several positions during the Job Fair event held at SM North EDSA. SM Supermalls, in partnership with the Civil Service Commission (CSC), continues to championContinueContinue reading “SM Supermalls and CSC Celebrate 125 Years of Philippine Civil Service with Job Fairs that Champion Public Service Careers”
Poten-Cee’s 50th Anniversary Campaign Wins Double at Quill and Anvil Awards
September 8, 2025 – Quezon City, Philippines – A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel. This recent feat marks the brand’s second successive win at twoContinueContinue reading “Poten-Cee’s 50th Anniversary Campaign Wins Double at Quill and Anvil Awards ”
DTI and SM Supermalls Highlight Philippine Coconut Industry Trade
MSMEs take the spotlight | Local entrepreneurs showcase coconut-based products proudly crafted by Filipino hands The Department of Trade and Industry (DTI), together with the Philippine Coconut Authority, proudly launched the 2025 COCONUTPhilippines Trade Fair from August 28 to September 2 at SM Megamall, shining the spotlight on one of the country’s most iconic andContinueContinue reading “DTI and SM Supermalls Highlight Philippine Coconut Industry Trade”
VIYLine MSME Caravan Rolls Into SM City Masinag This September 17–23
VIYLine CEO Viy Cortez–Velasquez joins merchants and influencers at the caravan, reinforcing the brand’s commitment to uplifting MSMEs. The VIYLine MSME Caravan is bringing its vibrant showcase of local entrepreneurship and proudly Filipino products to the east as it lands at SM City Masinag this September 17–23. Organized by VIYLine Group of Companies together withContinueContinue reading “VIYLine MSME Caravan Rolls Into SM City Masinag This September 17–23”
SM and DOST Lead the Future of Sustainability
SM Prime Holdings, Inc., through SM Supermalls, in partnership with the Department of Science and Technology (DOST) and ARISE Private Sector Alliance for Disaster Resilient Societies officially staged the inaugural SM Sustainability Expo (SUSTEX 2025) at the SMX Convention Center Aura, Taguig. The two-day event, themed “Innovation for Environmental Stewardship,” brought together over 50 exhibitors,ContinueContinue reading “SM and DOST Lead the Future of Sustainability”
Everyday Gentle Exfoliation Without Compromise with Cetaphil’s Latest Innovation: the Gentle Exfoliating Salicylic Acid Line
Cetaphil, the trusted global leader in sensitive skincare, continues to push boundaries in dermatological care with the launch of its latest innovation: the Cetaphil Gentle Exfoliating Salicylic Acid line—a transformative solution made for people with rough and bumpy skin, but safe enough for everyday use on even the most sensitive skin. Unveiled at a high-touch,ContinueContinue reading “Everyday Gentle Exfoliation Without Compromise with Cetaphil’s Latest Innovation: the Gentle Exfoliating Salicylic Acid Line”
The Lifestyle Tita 