More Flights, Better Travel: MOVE Earns IATA Accreditation in the Philippines

MANILA, PHILIPPINES, 2 September 2026 — Asia’s best travel booking app, AirAsia MOVE (MOVE), has been accredited by the International Air Transport Association (IATA) in the Philippines, strengthening its airline partnerships and giving Filipino and international travelers more choice when flying to and from the Philippines, while supporting greater connectivity to destinations worldwide. The milestoneContinueContinue reading “More Flights, Better Travel: MOVE Earns IATA Accreditation in the Philippines”

7 Reasons You Can’t Miss BÚTLAK: The 40th Negros Trade Fair

Forty years. Generations of makers. One landmark celebration of everything Negros—back at SM Forty years of Negrense creativity, craftsmanship, and enterprise—all coming together under one roof. Food, fashion, home, and craftsmanship at BÚTLAK: The 40th Negros Trade Fair, in partnership with SM for MSMEs, brings homegrown businesses closer to more customers and opportunities at SMXContinueContinue reading “7 Reasons You Can’t Miss BÚTLAK: The 40th Negros Trade Fair”

SM Megamall Becomes Part of Metro Manila’s Transit Backbone with Busway Link

As ridership on the EDSA Bus Carousel increases, infrastructure evolves to meet daily demand Commuters no longer have to take the inconvenient walk across EDSA to arrive at the SM Megamall station MANILA, Philippines, 28 August 2026 – Every day, over 170,000 commuters board the EDSA Bus Carousel to get to work, school, and everywhereContinueContinue reading “SM Megamall Becomes Part of Metro Manila’s Transit Backbone with Busway Link”

SM and PMAP Mega Job Fair, Creating an Employment Ecosystem

Neither rain nor disrupted schedules could stop jobseekers from pursuing their next opportunity. FROM JOBSEEKER TO HIRED! Successful applicants proudly mark their new beginnings after being hired on the spot at the PMAP Mega Job Fair 2026, where SM Job Fair and PMAP brought employment opportunities closer to Filipino communities. After being rescheduled to AugustContinueContinue reading “SM and PMAP Mega Job Fair, Creating an Employment Ecosystem”

Discover, Dine, and Play: Cebu’s Growing Collection of Destination Attractions Captivates Travelers 

Discover fun and adventure at Cebu Fun Park, one of the featured attractions within the SM Seaside Complex that brings recreation and leisure together in one destination.  CEBU, Philippines, 12th August 2026 – Cebu continues to strengthen its reputation as one of the country’s most dynamic travel destinations, offering visitors a diverse mix of attractions,ContinueContinue reading “Discover, Dine, and Play: Cebu’s Growing Collection of Destination Attractions Captivates Travelers “

SM Supermalls recognized for culture, consumer insights, and community marketing at the Marketing Excellence Awards 2026

Three award-winning campaigns showcase how SM Supermalls transforms insights into experiences that resonate with Filipino communities. SM Supermalls’ two Gold Awards and one Silver Award at the Marketing Excellence Awards 2026 recognize the company’s commitment to cultural storytelling, consumer insights, and impactful launch marketing. MANILA, Philippines, 8th August 2026 — Great marketing goes beyond capturingContinueContinue reading “SM Supermalls recognized for culture, consumer insights, and community marketing at the Marketing Excellence Awards 2026”

The New ‘My SM’: How the Filipino Consumer Is Redefining the Mall Experience

MANILA, Philippines, 29 July 2026 — Customers continue to be the transformation driver for SM Supermalls. Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in theContinueContinue reading “The New ‘My SM’: How the Filipino Consumer Is Redefining the Mall Experience”

Your Guide to New Stores and Food Spots at SM Supermalls in Mindanao

No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you’ve been craving! This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there’s evenContinueContinue reading “Your Guide to New Stores and Food Spots at SM Supermalls in Mindanao”