Through its group-wide drive to create truly inclusive and accommodating spaces for Persons with Disabilities, SM was commended by key industry organizations focused on disability affairs. With inclusivity and access as a key pillar in SM’s corporate purpose, inclusive spaces and facilities enhance the SM Group’s portfolio of malls, offices, and retail spaces. It isContinueContinue reading “Universal Accessibility by Design and Practice earns SM Group 23 industry distinctions”
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SM Supermalls recognized for culture, consumer insights, and community marketing at the Marketing Excellence Awards 2026
Three award-winning campaigns showcase how SM Supermalls transforms insights into experiences that resonate with Filipino communities. SM Supermalls’ two Gold Awards and one Silver Award at the Marketing Excellence Awards 2026 recognize the company’s commitment to cultural storytelling, consumer insights, and impactful launch marketing. MANILA, Philippines, 8th August 2026 — Great marketing goes beyond capturingContinueContinue reading “SM Supermalls recognized for culture, consumer insights, and community marketing at the Marketing Excellence Awards 2026”
The New ‘My SM’: How the Filipino Consumer Is Redefining the Mall Experience
MANILA, Philippines, 29 July 2026 — Customers continue to be the transformation driver for SM Supermalls. Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in theContinueContinue reading “The New ‘My SM’: How the Filipino Consumer Is Redefining the Mall Experience”
5 Reasons Shoppers are Obsessed with the Bulawan Trade Fair at SM Bacolod
Discover Negrense artisans, local finds, and exciting experiences that deserve a spot on your plans SM Supermalls and the Association of Negros Producers (ANP) formally open the Bulawan Trade Fair at SM City Bacolod, celebrating Negrense creativity, craftsmanship, and entrepreneurship while creating greater opportunities for local MSMEs to thrive. L-R: Brigadier General Ted Dumosmog CommandingContinueContinue reading “5 Reasons Shoppers are Obsessed with the Bulawan Trade Fair at SM Bacolod”
SM Supermalls launches Sustainability Digest
A comprehensive look at how SM Supermalls supports greener communities (L-R: Bel Gonzales, SM Supermalls Section Head for Sustainability; Kitchie Limoanco, SM Supermalls SVP for Corporate Marketing and Public Relations; George Cheung, SM Supermalls AVP for Waste Management & Sustainability Solutions; Engr. Liza B. Silerio, SM Supermalls VP for Corporate Compliance and Sustainability; Engr. JuniasContinueContinue reading “SM Supermalls launches Sustainability Digest”
Cebu Pacific Travel Reminders for Holy Week
As the peak travel season for the Holy Week approaches, Cebu Pacific (CEB) remains committed to ensuring a safe and seamless journey for its passengers. To help travelers prepare, here are some reminders to make every Juan’s trip smoother and more convenient: 1. Check the airport terminal assignment of your flight Before proceeding to theContinueContinue reading “Cebu Pacific Travel Reminders for Holy Week”
Setting the scenes for Mindanao’s main characters at SM Supermalls
Let’s be honest, Mindanao–we’ve never been background characters. There’s a certain confidence in the way we move. We’re sharp, bold, and sure of what we want. We don’t need to be loud to show who’s the leading character. And since we know what iconic-ness we bring to the table, the place we spend our timeContinueContinue reading ” Setting the scenes for Mindanao’s main characters at SM Supermalls”
Your Hard Launch Worthy Drops At SM Supermalls In The Metro
The year is officially underway, and it’s looking good. 2026 is already taking shape through everyday moments, familiar routines, and plans that are finally happening. This is no quiet reset or a low-key start, it’s a hard launch to show up, step out, and strut through the year with confidence. Across your most loved SMContinueContinue reading “Your Hard Launch Worthy Drops At SM Supermalls In The Metro”
